The Vodacom 4U/Chatz Connect BP Conf 2024 focused on one term: "You are the key". With this in mind, the concept was to bridge both brands aesthetically and to bring in a look that would draw inspiration from the telecoms world. Biometrics are a massive part of how we secure our devices in 2024. This reality lent itself to the concept by reaffirming the message of the BP conference, which is meant to exemplify that we, as individuals, are the key to our own individual success and those of the companies.