TAPE Clothing

overview

Working as a Multimedia Designer and Marketing Assistant at TAPE Clothing was an incredible journey. I helped enhance the brand’s presence in the competitive fashion retail industry. TAPE Clothing offers South African customers an international shopping experience, focusing on streetwear and a mix of local and international brands.I collaborated with a fantastic team to generate fresh, on-brand ideas for various marketing briefs. We paid close attention to detail and met our deadlines, ensuring top-notch work. My in-store designs created a more engaging shopping environment, while I maintained brand consistency across media platforms. My photography and image editing skills showcased our unique products, and I supported social media efforts by managing content scheduling, engagement, and growth. Through these contributions, I gained a deep understanding of the design process and the brand’s vision.