Wings & Tacos

overview

Wings & Tacos is an emerging fast food enterprise dedicated to introducing the rich and diverse flavors of Mexican cuisine to the South African market. This brand redesign proposal seeks to reimagine the Wings & Tacos identity, enhancing its appeal and market presence.The primary objective of this rebrand is to cultivate a brand image that exudes playfulness and approachability. This is achieved through the use of custom typography that is both bubbly and visually appetizing, effectively capturing the essence of the brand. Additionally, the redesign incorporates a color palette that resonates with the familiar and inviting hues associated with fast, delicious food, ensuring a seamless connection with our customers’ expectations and experiences.